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Soft beige blonde chin-length bob with curtain fringe, side profile
Bleach Babyby Ida Heikkinen
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Colour that turns heads, cuts that move.

Three looks from the chair, from vivid pink to bleached contrast and a two-tone twist.

Long layered hair coloured vivid magenta pink, by hairstylist Ida Heikkinen in Stockholm
Vivid pink, long layers01
Dark brown hair with bright bleached blonde panels framing the face
Bleached contrast panels02
Long hair split into icy blonde and copper halves, twisted together
Split blonde & copper03

The work

Good hair.
No rules.

Natural, bold, soft or unexpected. Hair should always feel like you.

Long layered hair coloured vivid magenta pink, by hairstylist Ida Heikkinen in StockholmLong hair split into icy blonde and copper halves, twisted together
Portrait of hairstylist Ida Heikkinen in a black leather jacket
10+years in hair

Meet Ida.

I'm Ida Heikkinen, a hairstylist on Södermalm in Stockholm. Bleach Baby is my personal creative hair brand and portfolio.

With over 10 years of experience in the hair industry, I love creating everything from effortless natural colours and beautiful blondes to bold creative transformations and precision cuts.

For me, great hair is about individuality, creativity and understanding what makes each person feel like themselves.

Hairstylist at Little Faktory on Södermalm, Stockholm.Follow @_bleachbaby

Everything hair, done well

  • 01

    Natural Colour

    Beautiful, personalised colour with natural-looking results.

  • 02

    Blondes

    From soft, dimensional blondes to brighter blonde transformations.

  • 03

    Creative Colour

    Expressive colours, playful transformations and creative techniques.

  • 04

    Precision Cuts

    Modern cuts, shapes and styles tailored to the individual.

  • 05

    Hair Transformations

    A wide range of colour, cut and styling transformations.

Hairdresser in Stockholm.

I work at Little Faktory on Bellmansgatan 22C, near Mariatorget on Södermalm in Stockholm. With over 10 years of experience, I work with cuts, colour, highlights, balayage and blonde transformations.

Follow the work.

New looks, fresh colour and everything in between on Instagram.

Follow @_bleachbaby

About Ida and her workplace

Who is Ida Heikkinen?
Ida is a hairstylist with over 10 years of experience. Bleach Baby is her personal creative hair brand and portfolio, not a separate salon.
Where does Ida work?
Ida works at Little Faktory, Bellmansgatan 22C, 118 47 Stockholm, on Södermalm near Mariatorget.
What hair work appears in the portfolio?
The portfolio includes pink colour, blonde hair, bobs, long layers and blonde contrast panels. More work is on Instagram @_bleachbaby.

Let's talk hair.

idaaheikkinen@hotmail.com@_bleachbaby on Instagram

My workplace: Little Faktory, Bellmansgatan 22C, 118 47 Stockholm, near Mariatorget on Södermalm.

Find Little Faktory